Report

social-media-report-edit

 

International Study of PR Practitioners Demonstrates the Importance of Evaluation Research

Conducted by Benchpoint™ for the Association for the Measurement and Evaluation of Communication, this study found that while most practitioners believe measurement is integral to the PR process and see ROI as an achievable measurement goal, more tend to judge success based on the ability to place stories in the media, rather than changes in attitude, opinion, or behavior.
Click here to read the press release.

 

Livescribe Pen

The Pulse Smartpen by Livescribe is a cool gadget that records speech and stores text while you are taking notes. Tap your notes and what was said will play back. Download your handwritten notes to your computer and share with others. Amazing!

 

Research for a Social Media Campaign

I’m fascinated by social media campaigns that use the power of the people to raise money for a non-profit. I was particularly impressed with the ReMind campaign described in AdWeek. I’m curious about the research behind a successful social media campaign. I’d love to work with a non-profit and have my research students conduct the necessary research for such a campaign and then participate in raising money in the process.

Here’s one article I found with some good ideas.

 

Social Media Research in a PR Research Course

PR Research classes generally teach the standard survey and focus group methods. I’m exploring new methods or new twists on old methods–all with an emphasis on social media. Any ideas would be appreciated. I’ve added an ethnography project that involves taking and posting photos or videos, a social media monitoring project, a focus group blog project, and an interview via Skype project.

 

New York Times article about testing online advertising

Click here to read “Put Ad on Web. Count Clicks. Revise.”

 

netography.prf

 

Exploring Social Media x Research Methods

I’m teaching research methods this summer and writing (or trying to write) a paper about incorporating social media into a research methods class. Any literature about social media assignments would be helpful as well.

Ideas from other professors are here (I’m looking for more links to add):

Assorted ideas from Kaye Sweetser

Social media press release from Tom Kelleher

Issue tracking with Twitter from Tom Kelleher

 

Project Descriptions

The tab at the top of the page called “Research Assignments” is where you can go to access the project descriptions.

 

Student Blogs

Check out student blogs listed in the blogroll (Becky’s is a good example–go to the tab for PR Research Reports) to see what the final projects looked like.