Lame instructions

http://audacity.sourceforge.net/help/faq?s=install&item=lame-mp3

 

Research for a Social Media Campaign

I’m fascinated by social media campaigns that use the power of the people to raise money for a non-profit. I was particularly impressed with the ReMind campaign described in AdWeek. I’m curious about the research behind a successful social media campaign. I’d love to work with a non-profit and have my research students conduct the necessary research for such a campaign and then participate in raising money in the process.

Here’s one article I found with some good ideas.

 

Social Media Research in a PR Research Course

PR Research classes generally teach the standard survey and focus group methods. I’m exploring new methods or new twists on old methods–all with an emphasis on social media. Any ideas would be appreciated. I’ve added an ethnography project that involves taking and posting photos or videos, a social media monitoring project, a focus group blog project, and an interview via Skype project.

 

Exploring Social Media x Research Methods

I’m teaching research methods this summer and writing (or trying to write) a paper about incorporating social media into a research methods class. Any literature about social media assignments would be helpful as well.

Ideas from other professors are here (I’m looking for more links to add):

Assorted ideas from Kaye Sweetser

Social media press release from Tom Kelleher

Issue tracking with Twitter from Tom Kelleher

 

Project Descriptions

The tab at the top of the page called “Research Assignments” is where you can go to access the project descriptions.

 

Student Blogs

Check out student blogs listed in the blogroll (Becky’s is a good example–go to the tab for PR Research Reports) to see what the final projects looked like.

 

Podcast Video

Ok, not the best quality video. Look at the lower right hand corner of my blog to see what the podcast widget looks like.

 

Research Participation Sites

Schwartz Research
Herron Research
Bzz Agent
Synovate
American Consumer Opinion Panel
P&G’s Tremor